Unit I : Marketing - Fundamental Concepts and Approaches - Marketing Mix - Segmentation - Buyer behaviour - Four P’s - Role of Middlemen - Arguments FOR and AGAINST - Pricing Policies and strategies.
Unit II : Advertising - Media - Copy - Effectiveness - Consumer rights and protection- Recent Trends in Advertising.
Unit III : Accounting for management – Functions and Benefits - Analysis and Interpretation of financial statements - Ratios - Fund flow and Cash flow - Budgetary Control.
Unit IV : Capital Expenditure decisions - Marginal costing and Break Even Analysis - Managerial uses - Working capital forecast - Zero Base - Budgeting.
Unit V : Costing - Methods and Techniques of costing - Different cost concepts - Process - Unit - Operating - job - contract costing - CVP analysis - profit Planning.
Unit VI : Differential costing - Reconciliation of costing and trading Profits - Allocation and apportionment of overheads.
Unit VII : Entrepreneurial Development- Functions and kinds of Entrepreneurs - Traits - Women entrepreneurs - Incentives and subsidies - Consideration and Factors in setting up of an Unit - Sources of Finance - Venture Capital – Forms of organization - Project Appraisal Techniques.
Unit VIII : Role of Banks in EDP - TRYSEM - Self employment - SEEVY- SEPUP- DICS - Industrial Estate - Role of SIDCO, SIPCOT in Tamil Nadu TCO’s - Problems of small entrepreneurs - Sickness of small scale units - Causes and revival.
Unit IX : Statistics - Importance - Scope - Primary and Secondary DATA - Collection - Tabulation and Analysis - Measures of Central Tendency - Dispersion - Correlation - Regression - Theories of Analysis - Chi-square Test.
Unit X : Sampling - Probability Time Series - Index Numbers - Skewness and Kurtosis.
Unit XI : Accounting Concepts and conventions - Amalgamations, absorptions and Reconstruction of companies.
Unit XII : Company Liquidator’s Final Statement- Different Methods of valuation of shares and goodwill.
Unit XIII : International Trade - B.O.P - Tariffs, Quotas and Licenses - Terms of Trade - World Lending Bodies- IMF, IBRD, AND ADB- Impact of liberalizations and Globalizatio.
Unit XIV : Export Promotions - Institutional Arrangements - EOU - EPZ - EOGC - SEZ- EXIM Bank - STC - Multinational Corporations and Joint Ventures Abroad - EEC - Group of 8, G15, WTO - UNCTAD - IMF and SDR - International liquidity - International Chamber of Commerce- Recent Foreign trade policy of India- Euro Currency.
Unit XV : Banking and Finance - Innovative Services of Modern Commercial Banks in India - Short-term instruments - Certificates of Deposits and Commercial Papers - Diversification of Banking - Financial Services - Leasing - Credit Cards - Mutual Funds - Merchant Banking - Factoring services - Credit Rating - E-banking
Unit XVI : Capital Market- Institutions and Instruments used- Development Banks ( IDBI, ICICI, AND IIB) - Appraisal of Term Loans - Regulation of Stock Market - Investor Protection - Dematerialization and Depositories.
Unit XVII : Company Law and Auditing - Concept of company - Legal Features - Promotion and Formations of Companies - Memorandum and Articles of Association - Alteration - Directors - Winding up of companies - Duties of a Company Secretary relating to Meetings.
Unit XVIII : Auditing - Scope Nature and objects of Auditing - Kinds - Audit Programme- Internal Control - Internal Check and Internal Audit - Vouching - Verification of Assets and liabilities - Auditors - appointment - Duties and Liabilities - Investigation and Audit.
Unit XIX : Direct Taxes - and Tax Planning: Income Tax - Basic concepts Incomes exempt from Tax - Residential Status- Heads of Income - Salary Income - Meaning - Allowances&